SIX THINGS YOU NEED TO KNOW ABOUT WHITE PAPERS BUT MAY NOT WANT TO ASK
A GUIDE TO:
WHO SHOULD WRITE THEM
WHAT THEY ARE
WHEN TO USE THEM
WHERE THEY WORK
HOW TO WRITE THEM
WHY WE NEED THEM
??? ??????? ?And the nightmare has begun.? Your boss has called you in and told you to write a "white paper" on a problem the company is encountering.? Granted, the problem is one you are very familiar with, but since you thought most papers were white, you start to suspect that he has something more specific in mind.? You've heard about white pages, white collar, and White House, but not white paper.? Of course, you are not about to give up that little secret so you just nod your head up and down and say, "Yep, I can do that."? Now you are now back in your cubicle shaking your head from side to side and telling yourself, "I can't do that!"? Well, yes, you can!? If you can think, if you can analyze, and if you can write, you can produce a white paper.? They are not that hard once you understand the six things you need to know about them.?
??????????? The term "white paper" is one that has been around for many years, but has gained significantly in usage and popularity during the past fifteen years.? Experts in this area tell us that the term comes from the phrase "white book" which is commonly defined as a publication developed and published by a national government.? If you were to find yourself suddenly grabbed by the uncontrollable urge to research the topic, you would find that white papers date back to at least as early as the Winston Churchill "White Paper of 1922."?
??????????? While that bit of trivia may be of interest to some, it puts me to sleep.? I think it is much more interesting to learn about what white papers are, how to write them, and when and where to use them.? During my thirty plus years of government work I have read them, written them, edited them, and used them in a wide variety of circumstances. ?They are a wonderful tool for presenting issues and proposing solutions, which is exactly what your boss is asking you to do.? So, before textil publicitario you get started on your assignment, read here about the fundamentals and the "Who, What, When, Where, How, and Why" of white papers.?
What exactly is a white paper??
??????????? A white paper is simply a short essay that argues a specific position or solution to a business problem.? It basically attempts to answer the question, "What should we do about this?", and it is designed to persuade others into agreeing to a specific decision or path.? Although white papers originally dealt with government policy issues, in later years they became a common tool for introducing technology innovations and products.? Today, white papers are seen throughout technology, government and business and have become a standard method of presenting issues and proposed solutions.? They best ones are informative, driven by irrefutable facts, and are accompanied by expert opinions and iron-clad logic.? These essays do not have to be labeled "white papers" if the target audience is uncomfortable or unfamiliar with it.? Both public and private sector agencies use this same type of document, but often refer to them as issue papers.? The nomenclature is not critical as long as all parties have a common understanding of what the document is actually supposed to accomplish.???
Why do we need them?
??????????? This is easy.? White papers have become an industry standard for introducing issues and proposing solutions.? Additionally, the mere exercise of researching, drafting, editing, and producing a white paper forces us to think, analyze and focus on how
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